Content Marketing Trends 2021: What should small businesses focus on

As we step into 2021, most of us realize that the new normal is here to stay for some time now. If you are a small business then it is time to revisit the marketing strategy — if you haven’t already, and focus on the low hanging fruits like content marketing; to get organic reach and more leads into the funnel.

Content Marketing Trends for 2021 and what small businesses can learn from it

1. Leveraging community content to encourage connections and organic reach

Community content and learning will continue to be a popular content marketing trend in 2021. Marketers can find important insights and small businesses can engage the audience in a meaningful way with the community approach. Another advantage is leveraging this community to create UGC (user-generated content).

2. Conversations will be at the heart of marketing

Consumers today do not want to be talked to. They want it to be a conversation — a two-way communication. Another fact is that a user is coming to your site in search of answers — they do not have the patience to search for it or go on a wild goose chase while you ask them to click the next tab or search in FAQ’s etc.

Deliver personalized content versus a blast of emails. Integrate chatbots that can help resolve 50% of the queries while capturing information that can be used later to respond to the consumer’s queries, creating personalized deals and more.

3. Learning and co-creating will reinvent virtual events

Even as people and companies find ways to get back to offices and be productive in the new normal, learning online and participating and interacting in webinars or other platforms for value creation for the customer is here to stay.

Small businesses should focus on imparting learnings that will help their consumers use the product/ service better or stay productive.

4. Video content marketing is on the rise

Video content consumption is on the rise and it will continue to grow in 2021 as well. This is a great time for small businesses to explore a variety of possibilities and create share-worthy video content. Think repurposing blog content, interviews, webinar excerpts, Tips for Wednesday Wisdom — you get the drift?

5. Accelerated diversification in search tools — voice, image and more

People spent more time online and voice assistants saw a greater usage as well. There will be 4.2 billion digital voice assistants in use around the world by 2020 and this trend continues to grow as homes get smarter and people combat screen fatigue.

Another aspect that needs to be considered is the impact of advertising in native languages. 2020 pushed a whole new segment of audience online. Understand your audience well, build their buyer personas and identify how they interact with your website. This will help you understand the tactics that you can implement for improving search traffic.

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